A stud manager holds a bay mare and her foal at the paddock rail

For business›Studs & breeding

For studs & breeders

Every mare.
Every covering.
Every foal.

Every mare's cycle, covering and scan on one worksheet. A foaling calendar that tells you who is due this week. Pedigrees and sales prep on the young stock, nominations and book fill on the stallions — and the invoicing behind all of it.

Starts at free. No card to start. A stud is priced flat on the price card, by the horses on it.

The season

The season, on one calendar.

Broodmares, cycles, coverings, scans and foaling are planned against the same calendar the yard already runs on — one record per mare.

A band of broodmares grazes in a paddock, two foals lying in the grass in front of them
  • Broodmare records and cycles, with the history per mare.
  • Covering and scan worksheet — covering dates, scan results and due dates follow the mare's record automatically.
  • Messaging — the mare's owner told on her record, with the scan behind the message.
  • Foaling calendar — due dates and the foaling log, next to her covering record.
  • Health & reminders — vaccinations, farrier, dentist and worming on a countdown.
  • Medication register — compliant logging for anything administered on the stud.
  • Feed plans and stock — per-horse rations, stud stock and reordering.
  • The horse register — photos, passports and ownership for every animal on the stud.

Pedigree, sales & nominations

Pedigrees, sales prep and nominations.

Pedigree, produce and sale history are drawn from the same record, not rebuilt for the catalogue — and the book fills from the same season calendar.

A handler in a tweed jacket leads a bay yearling along the gravel walk at the sales, buyers watching from the rail
  • Pedigree & sales — pedigrees and sales preparation per horse.
  • Stallions & nominations — the book, the nominations and the fill, per stallion.
  • Invoicing — keep, nomination and board invoices, with card payment and autopay for the owners who want it.
  • Recurring and add-on billing — month-end extras charged to the right owner.
Stallion roster
This season Illustrative preview

This season's book, at a glance.

Slaney Diamond Foaled 2016
Booking
Sire Corrib Chief Height 16.2hh Progeny 34
Ashgrove Sovereign Foaled 2013
Book full
Sire Longacre Flyer Height 16.0hh Progeny 61
Millbrook Command Foaled 2018
Booking
Sire Corrib Chief Height 16.3hh Progeny 12

Sam, your assistant

Ask Sam. See the working.

Sam checks your records before it answers, and nothing sends until you approve it. Try one of these.

How it goes now — and on Stride Hub.

Covering dates are kept in a diary or a spreadsheet.

Covering dates are booked against the season calendar.

Scan results are written on a whiteboard until someone updates the file.

Scan results are attached to the mare's record as they come in.

Pedigree and sale details are rebuilt for every catalogue.

Pedigree and produce history are drawn from the record you already keep.

Nominations are tracked in a notebook or a spreadsheet.

Nominations and book fill are tracked against the season calendar.

Everything included

Everything included, from your first mare.

Every module is switched on from day one; the price card shows what happens after.

These are the modules a stud workspace gets on Stride Hub — broodmares, the breeding worksheet, foaling, stallions and nominations, pedigrees and sales, and the invoicing behind it.

Everything included
Core Dashboard Landing overview with agenda, outstanding invoices and KPIs.
Core People & Contacts Riders, clients, owners and staff records.
Core Messaging In-app messages between yards, pros and riders.
Core Invoicing Raise and send invoices; track paid/overdue.
Core Online PaymentsPro Card payments & autopay via Stripe.
Core Sam — AI Assistant AI helper for comms, insights and daily ops.
Horses Horse Register The horse directory — photos, passports, ownership.
Horses Health & Reminders Vaccinations, farrier & dentist due dates, medical log.
Horses Feeding Per-horse feed plans and the ration calculator.
Yard Feed & Bedding Stock Yard stock levels and reordering.
Yard Recurring & Add-on BillingPro Recurring/subscription billing and month-end add-on tasks charged to the owner.
Breeding Broodmares Broodmare records and cycles.
Breeding Pedigree & Sales Pedigrees and sales prep.
Breeding Breeding Worksheet Covering & scan planning.
Breeding Foaling Calendar Due dates and foaling log.
Breeding Stallions & NominationsPro Book fill and nominations.

Every module above is switched on from your first day.

To startFree, every module onNothing to pay before you are taking bookings or entries.
After thatA flat figure on the cardPriced by the size of what you run, and published — you see it before you need it.
AlwaysNever a cut of what you takeA small flat fee on each online booking, paid by the person booking. Not a share.

Also on Stride Hub

Run more than one thing? One login.

A riding school that puts on shows, a livery yard with a coach on site, a stud with a training yard — tick every activity you run and they share one set of horses, people and money.

This season's worksheet, kept once.

Set the stud up in an afternoon. The mares are on the worksheet the same day; nothing to install, and your records stay yours.